What Aussies saved big on so far this Black Friday Sale, with six days of deals still to go in Amazon.com.au’s longest-ever sale event

November 28, 2023 at 9:00 AM EST

Bose, Apple and Samsung were some of the most popular brands customers shopped in the first seven days
Australian customers have already saved millions on Amazon.com.au in their biggest to-date Black Friday Sale, which runs until 11:59 AEDT Sunday 3 December

Tuesday 28 November, Sydney: With the first week of the annual Black Friday Sale over, Amazon Australia has shared insights into what the nation were adding to their virtual shopping carts as an additional six days are still to come in a longest-ever sale event for the retailer.

Amazon.com.au launched the fourteen-day sale on Monday 20 November, and it will run all the way to 11:59 pm AEDT on Sunday 3 December, with deals on products from every category available including big brands, everyday essentials and a range of Small Australian Businesses.

With the sale yet to wrap it’s clear that Australian shoppers were eager to save, with purchases already exceeding that of the Black Friday period in 2022 which ran for nine days making it the biggest Black Friday Sale for Amazon.com.au. In the first seven days of sales, customers saved millions of dollars, taking advantage of deals ahead of the Holiday season.

There was also a noticeable rise in customers shopping for household staples, with orders within the consumables category increasing from last year’s Black Friday Sale event. This category covers Beauty, Health & Personal Care, Household & Cleaning, Pantry Food and Drink, Pet Food, and Beer, Wine and Spirits. As Aussies seek out great value on everyday essentials, Subscribe & Save active subscriptions have also grown by 50% year on year, with popular repeat deliveries including toilet paper, tissues, beverages, baby wipes and nappies. Subscribe & Save offers eligible customers 10% off scheduled deliveries on more than 10,000 eligible items, and Prime members receive 15% off baby essentials, on select nappies, baby wipes and baby food.

To date it has also been the biggest sale event for Aussie small businesses on Amazon.com.au, who saw a record number of purchases, for any sale moment. Some of the top performers included Step One underwear, Sand&Sky skincare, BuzzPatch mosquito repellent stickers, Tesalate beach towels, Little Riders baby cots and high chairs, Orbitkey keyrings and TKO outdoor products.

What Aussies shopped in week one of the Amazon Black Friday Sale:
Electronics
For tech enthusiasts, some of the popular brands and products that customers snapped up in the first week included Bose headphones and speakers, Samsung Galaxy devices and accessories, and products from Apple.

Home and Kitchen
Appliances were high on the list for many, perhaps purchasing for themselves or as gifts ahead of the holidays, with Philips, ECOVACS robot vacuums and robot lawnmowers and Roborock products some of the top deals.

Household Essentials
Cold Power washing, Finish dishwashing and Quilton toilet paper products also proved popular, alongside beverages from Pepsi, L’OR, T2 and San Pellegrino, as Australians used the sale to stretch their household budget against a backdrop of cost of living pressures. For those with bubs, nappies and baby supplies from brands including Tommee Tippee and Huggies were some of the top sellers.

Toys
Savvy Aussies also shopped big on toys, saving on products for little ones, including LEGO toy sets, Barbie (and even Ken) fresh off the big screen, and Picasso Tiles for little designers at heart.

Global Store
Aussie shoppers also took advantage of the discounted selection on offer on the Amazon.com.au Global Store, with deals from the U.S., UK, Germany and Japan:

S. - Some of the top products included the card game Unstable Unicorns!, Fourth Wing books by Rebecca Yarros, 90’s nostalgia with SweeTARTS Tangy Strawberry Ropes and PollyPocket toys and skincare from CeraVe
UK - The trending on TikTok K18 Hair Mask, Pokémon toys and merchandise and Google Pixel 2 watches were some of the top deals shopped
Germany - From the country often associated with engineering and quality, Aussies snapped up deals on Knipex tools, SkullCandy headphones and L'Occitane
Japan - From the land of the rising sun, LEGO kits and J-Beauty fan favourites TSUBAKI and HadaLabo were popular to Aussie shoppers

General Manager at Amazon Australia, Matthew Benham said, “This year we’re offering 14 whole days of Black Friday deals all the way through to Sunday 3 December in response to what we’re hearing from our customers.

“Over the years some of our top deals have been on big ticket items from the likes of Samsung, LEGO, Apple, and Bose, but it isn’t just these big-name brands that have been popular, we’ve also seen everyday essentials are being purchased, so items such as cleaning products, dishwasher tablets, laundry detergent and nappies. With the cost of living putting pressure on many customers, Black Friday is increasingly seen as a way to make their dollar go further across the board. From the get go on Monday, customers were snapping up deals, demonstrating an appetite to shop early and save. Popular items we’ve seen customers grab early include home appliances like ECOVAC robot vacuum cleaners, toys for the little ones ahead of Christmas and even products you may not immediately think of when it comes to Black Friday purchases like Vitasoy Oat Milk and Chupa Chups.

“Australians are smart, savvy people, and we know from our recently commissioned research they’re taking advantage of sale events, like Prime Day, Prime Big Deal Days and Black Friday, to help them with the strain on their budgets. Extending our Black Friday Sale to 14 days allows customers to do their research, and ensure their purchases are the best price and suitable for their needs”

But wait, there’s more!

With the Amazon.com.au Black Friday Sale continuing until 11:59 PM AEDT Sunday 3 December, there’s still time for shoppers to save, with deals across all major categories*:

Electronics

Home and Kitchen

Household Essentials

Amazon Australia will host its longest Black Friday Sale ever, giving customers more time to discover bargains and shop, to help their dollar go further, with deals dropping right throughout the event. The extended event will run until 11:59pm AEDT, 3 December, giving customers access to thousands of deals. For more information on all the deals available visit Amazon.com.au/blackfriday

*All deals subject to change, subject to availability

ENDS

About Amazon Australia

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com.au/about and follow @AmazonNews.

Research Methodology:
The research was commissioned by Amazon and conducted by Lonergan Research in accordance with the ISO 20252 standard. Lonergan Research surveyed 1,000 Australians 18+. Surveys were distributed throughout Australia including both capital city and non-capital city areas. The survey was conducted online amongst members of a permission-based panel, between 8 and 13 November 2023. After interviewing, data was weighted to be nationally representative from the latest population estimates sourced from the Australian Bureau of Statistics.

What Aussies saved big on so far this Black Friday Sale, with six days of deals still to go in Amazon.com.au’s longest-ever sale event

What Aussies saved big on so far this Black Friday Sale, with six days of deals still to go in Amazon.com.au’s longest-ever sale event

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