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SEVEN DAYS OF SAVINGS: AMAZON AUSTRALIA’S LONGEST EVER PRIME DAY IS LIVE NOW OFFERING DEALS ON HUNDREDS OF THOUSANDS OF PRODUCTS

SEVEN DAYS OF SAVINGS: AMAZON AUSTRALIA’S LONGEST EVER PRIME DAY IS LIVE NOW OFFERING DEALS ON HUNDREDS OF THOUSANDS OF PRODUCTS

July 8, 2025 at 12:01 AM AEST

 

Prime members will have a week to shop exclusive discounts and savings across all product categories – from top brands like Apple, Dyson and Sony to Aussie small businesses like Pistachio Papi, Sneaker Laundry and Tooletries – at www.amazon.com.au/primeday

prime day

SYDNEY, 00:01AM 8 JULY, 2025: Amazon Australia has kicked off its longest ever Prime Day shopping event, with savings and deals on offer exclusively to Prime members across an incredible seven days, from 8 July 2025 at 12:01AM AEST to midnight 14 July 2025. One of the biggest sale moments of the year, the extended event gives Aussie Prime members more time to find savings across hundreds of thousands of products covering every product category on Amazon.com.au and eligible for Prime fast and free delivery options.

SYDNEY, 00:01AM 8 JULY, 2025: Amazon Australia has kicked off its longest ever Prime Day shopping event, with savings and deals on offer exclusively to Prime members across an incredible seven days, from 8 July 2025 at 12:01AM AEST to midnight 14 July 2025. One of the biggest sale moments of the year, the extended event gives Aussie Prime members more time to find savings across hundreds of thousands of products covering every product category on Amazon.com.au and eligible for Prime fast and free delivery options.

This year’s Prime Day sale gives savvy Aussies, who are increasingly being more considered with their purchasing and monitoring prices, an opportunity to stretch budgets and make dollars go further. According to the consumer research findings by YouGov, nearly three quarters of Australians (72%) who are set to buy Christmas presents this year are are ready to shop as early as July to spread costs throughout the year. An eager 43% of Australians have jumped - or would jump - online past midnight to be the first to access deal events and find savings worth staying up for.

New this year, 100% Pure New Zealand is offering deals during Prime Day on flights, accommodation, transport, and experiences via their partners Air New Zealand, Flight Centre, Luxury Escapes, Scenic Group, Real NZ, and more.

Arno Lenior, Director of Amazon Prime, APAC said, “We’re very proud to be able to offer our longest ever Prime Day, to celebrate Prime members and give them some of the deepest discounts of the year, across every one of our product categories. Prime membership offers real value and savings, which more than ever Aussies are looking for. We’ve worked with big brands and local sellers to create a Prime Day packed with deals from larger purchases right down to the basics, so that our members can make their budgets stretch - including of course Prime free and fast delivery which Amazon is known for.”

“Prime brings the very best of shopping, savings, delivery and a huge entertainment offering together in a single membership. If you’ve not tried Prime before, it’s worth signing up to the 30-day free trial to access the Prime Day exclusive deals, access Prime Video and the award-winning Amazon Originals movies and series plus more.”

Australian Prime members can access the below, and many more deals over Prime Day1:

Aussie Small & Medium Business Brands

Amazon Devices:

  • Save 44% off RRP on Amazon Echo Pop, a full sound compact smart speaker with Alexa, now $44
  • Save 37% off RRP on Amazon Echo Spot, a smart alarm clock with vibrant sound and Alexa, now $94
  • Save 42% off RRP on Fire TV Stick 4K Max, our most powerful 4K streaming media stick, with Wi-Fi 6E support, 16GB Storage, Dolby Vision, HDR10+ and a powerful processor for lightning-fast app starts, now $69
  • Save 40% off RRP on Fire TV Stick 4K, with advanced 4K streaming, Wi-Fi 6 support and Dolby Vision, now $59
  • Save $200 off RRP on Kindle Scribe, a Kindle and notebook all-in-one, with upgraded Premium Pen and built-in AI notebook tools, starting from $449 (16GB Storage)
  • Save 23% off RRP on the latest Kindle Paperwhite, our fastest ever Kindle, with a 7” glare-free display and weeks of battery life, now $229
  • Save 47% off RRP on Ring Battery Video Doorbell, with Head-to-Toe View and HD video, it gives you an expanded field of view so you can see more of who’s at your door, now $79
  • Save 50% off RRP on Ring Indoor Camera (2nd Gen), that lets you add protection and peace of mind inside your home, now $49
  • Save 35% off RRP on eero 6+, a dual-band mesh Wi-Fi 6 router with built-in Zigbee smart home hub that lets you say goodbye to Wi-Fi dead zones, now $162.49 for the 1-pack
  • Save over $100 with 20% off RRP on eero Pro 7, a tri-band mesh Wi-Fi 7 router, that brings next-generation speed and reliability to home and business networks, and supports up to 200+ devices, now $423.99 for the 1-pack

Amazon Basics and Essentials – additional savings on already great value!

Everyday Essentials & Pantry – Super savings on staples to make dollars go further


Electronics and Tech

 

Home & Kitchen Appliances

 

Beauty & Grooming

 

Kids & Big Kids

 

Fashion, Apparel & Luggage

 

Sports, Fitness and Outdoors

Pets

Prime members can save a further 10% off selected sale fares from Air New Zealand (booked by Jul 12th) and discover New Zealand’s most iconic landscapes with NZD$50 off the daily vehicle rate with Britz. For adventures across Queenstown & the South Island, Rotorua, Auckland & the North Island, Flight Centre is offering package savings up to 40%. Visit amazon.com.au/purenewzealand to secure these offers while they last!

Prime brings together the best of shopping, savings, and entertainment for over 200 million paid members worldwide. In Australia, Prime members enjoy fast and free delivery on millions of eligible local and international items in eligible postcodes, plus access to Prime Video, Amazon Music Prime, Prime Reading, Prime Gaming, exclusive deals, Prime Day, and more. Prime Video offers award-winning Amazon Originals and popular TV shows and movies; Amazon Music Prime includes 100 million songs in shuffle mode, plus thousands of playlists and stations. Members can also enjoy a rotating selection of eBooks and gaming perks. New members can start a 30-day free trial.

 

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Notes to Editor

Research

All figures, unless otherwise stated, are from a study commissioned by Amazon Australia and conducted by YouGov Plc in 2025. Total sample size was 1,024 adults. Fieldwork was undertaken between 5 June - 8 June 2025. The survey was carried out online. The figures have been weighted and are representative of all Australian adults (aged 18+).

Every Day Made Better with Prime

Prime offers the best of shopping, savings, and entertainment to more than 200 million paid members around the world. In Australia, that includes Free delivery on millions of eligible local and international items for Prime members in eligible postcodes; Prime Video, which gives you access to exclusive and award-winning Prime Original series and other popular movies and TV shows; Amazon Music Prime, which gives you access to 100 million songs ad-free in shuffle mode, thousands of stations and top playlists; Prime Reading, which gives you access to a selection of over 1,000 e-books; video game benefits with Prime Gaming; exclusive Prime member deals; access to Prime Day and more. New customers in Australia can join Prime at amazon.com.au/prime with Amazon’s 30-day free trial and then pay AU$9.99 a month or $79 a year and cancel anytime.

 

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

 

About Prime Day

[i] Prime Day offers and deals listed are correct at time of writing, are subject to availability and subject to change

Contact Amazon AU PR

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