READY, SET, SAVE! AMAZON AUSTRALIA’S PRIME DAY IS BACK AND LONGER THAN EVER WITH INCREDIBLE DEALS FROM 8 JULY TO 14 JULY

Prime members will save on hundreds of thousands of products from top brands including Adidas, Amazon Devices, Apple, Cocobella, Cosrx, Dyson, ECOVACS, Huggies, Koala, L’Oreal Paris, Lacoste, LEGO, New Balance, Ninja, OMO, Phillips, Prism+, Quilton, Roborock, Scrub Daddy, Shark, Sony, Xbox and more during Prime Day.

New research commissioned by Amazon reveals that 90 per cent of Australians are being more considered with purchases due to cost-of-living pressures.

“Christmas in July” is no longer just an awkward office party:  72 per cent of Australians are kicking off their Christmas shopping as early as July.

EMBARGOED UNTIL 15:00 TUESDAY 17 JUNE 2025: Amazon Australia today announced 168 hours of savings will be on offer with the return of the anticipated Prime Day sale event, running longer than ever before. This year, Prime members will enjoy more time to find savings, with the event running for 7 big days — from 12:01AM AEST Tuesday 8 July until 11:59PM AEST Monday 14 July. Shoppers can expect big deals across hundreds of thousands of products, covering every category and eligible for Prime fast and free delivery options.

From must-have tech and kitchen appliances to everyday essentials, toys, fashion, beauty, books, and more, Prime Day will unlock deep discounts from top global and local brands like Adidas, Amazon Devices including Echo & Alexa, Kindle, Fire TV, Ring, Blink and eero, Anker, Apple, Bissell, Cocobella, Cosrx, De’Longhi, Dyson, Ecovacs, Eufy, Huggies, Joseph Joseph, KitchenAid, Koala, L’Oreal Paris, La Roche-Posay, Lacoste, LEGO, Meta Quest, New Balance, Nivea, Ninja, OMO, Paula’s Choice, Phillips, PlayStation, Prism+, Puma, Quilton, Renpho, Roborock, Samsung, Scrub Daddy, Shark, Skechers, Sodastream, Sony, Step One, Swisse, The North Face, Xbox and more. Prime members will also be able to support local while saving big with small and medium Australian brands taking part with big deals across the event, such as Givewrap, the Aussie wrapping paper brand that donates to charity.

Prime Day arrives at the perfect time for Aussies looking to make their money go further, with new research undertaken by YouGov for Amazon Australia revealing 9 out of 10 Australians looking to be more tactical and considered with their purchases in 2025.

The research findings show that Australians don’t just shop, they strategise, and they have never been savvier when it comes to making purchases. Almost half (47 per cent) of Australians are regularly tracking prices before buying a product. Many are even going further, with 30 per cent actively monitoring big-ticket items for four weeks or more and 43 per cent willing to stay up late to secure the best deals. When it comes to gifts, Australians are just as switched on with nearly three out of four Christmas gift buyers (72 per cent) saying they would shop as early as July if the discounts were right.

Arno Lenior, Director of Amazon Prime, APAC said, “We’re bringing Prime members our longest Prime Day yet to offer even more time to score savings. We know Aussie shoppers are more strategic than ever, waiting for the right moment to buy and looking to make their budgets go further. Prime Day gives them that opportunity – across hundreds of thousands of products, brands they trust, and incredible value from start to finish, including fast and free delivery options."

“Prime Day is a great chance to get ahead on your Christmas shopping and save some money, especially since lots of people are planning early these days. Aussies are pretty clever when it comes to finding good deals, so we hope this sale helps stretch their dollars even further.”

New Trends to Watch This Prime Day

• Stocking up to cut costs: With cost-of-living pressures still top of mind, Australians are turning to bulk buying as a smart way to stretch their budgets. From household staples like toilet paper and laundry detergent to go-to snacks and pantry must-haves, shoppers are using sale events like Prime Day to save on the items that keep homes humming.
• Bigger, better beauty tech: From LED face masks to microcurrent tools, beauty-tech has become a staple in Aussie bathrooms. With online trends in biohacking and anti-ageing propelling high-tech beauty products to the top of TikTok feeds, this is tipped to be a popular purchase for many.
• Romantasy Reigns: The rise of romantasy is showing no signs of slowing, with dragons, fairies, and fantasy-fueled love stories dominating bookshelves across Australia. Beloved by Gen X and Millennial readers alike and boosted by vibrant online fan communities, these page-turners are expected to be a hot pick in Prime Day book hauls.
• Snack-size fitness: With many juggling work and home, quick workouts are in. Expect portable fitness gear like resistance bands, ankle weights, and under-desk treadmills to be big - with more savings to come on these small-space heroes.
• Gourmet at home: With dining out still a luxury for many, Australians are turning their kitchens into gourmet zones. Expect Prime Day deals on air fryers, sous vide machines and culinary tools of the trade.
• Sustainability wins: Eco-friendly swaps continue to grow, with products like shampoo bars, beeswax wraps, compost bins and refillable cleaning products climbing the charts. Look for this trend to be reflected on Prime Day with the new Climate Pledge Friendly initiative helping members shop products with more sustainability features.

Prime brings together the best of shopping, savings, and entertainment for over 200 million paid members worldwide. In Australia, Prime members enjoy fast and free delivery on millions of eligible local and international items in eligible postcodes, plus access to Prime Video, Amazon Music Prime, Prime Reading, Prime Gaming, exclusive deals, Prime Day, and more. Prime Video offers award-winning Amazon Originals and popular TV shows and movies; Amazon Music Prime includes 100 million songs and podcasts in shuffle mode, plus thousands of playlists and stations. Members can also enjoy a rotating selection of eBooks and gaming perks. New members can start a 30-day free trial at amazon.com.au/prime, then continue for $9.99/month or $79/year, with the flexibility to cancel anytime.

Amazon’s continued investment in Australia for customers and sellers   
In 2024, Amazon Australia delivered at its fastest speeds ever for Prime members, following significant investment in its operations network to create a faster, more reliable shopping experience.

Between 2024 and 2026, Amazon will have invested $1.6 billion to open five new operational sites, creating 4,500 local jobs once fully operational. In 2024 alone, more than 550 permanent roles were added across the country. Amazon Australia now operates seven fulfilment centres and 12 logistics sites nationwide.

Since launching in 2011, Amazon has invested over $20 billion across its Australian businesses, including $4 billion in 2023, to continually enhance delivery speed and service. As a result, more customers now enjoy faster delivery, including evening, weekend, and reattempted deliveries.

Most Prime members across Australia now have access to next-day delivery on over one million items on eligible orders. In addition to home delivery, customers can also collect orders from more than 900 pick-up points, including Amazon Lockers and Counters in locations across the country.

Tips to Get Ready for Prime Day

• Join Prime: Not yet a member? Try Prime free for 30 days at amazon.com.au/prime. Membership gives you access to Prime Day and a host of year-round benefits including fast, free delivery, and premium entertainment. After the trial, Prime is $9.99/month or $79/year.
• Create a Wishlist: Prime members can build a Wishlist and turn on deal alerts to be notified when those items go on sale.
• Download the App: Browse, search and shop with ease. The app also lets customers track orders, manage deliveries, and receive deal notifications.
• Shop faster with Amazon Lens: Using Amazon Lens, you can upload an image, take a photo, or scan a barcode to discover exact matches and similar items in the Amazon app - perfect for checking if an item you're after is on sale.
• Let Alexa help: Alexa-enabled devices can assist in preparing for Prime Day. Just say, “Alexa, start a Prime Day list” or ask “Alexa, what are my deals?” to begin shopping by voice.

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Notes to Editor

Research

All figures, unless otherwise stated, are from a study commissioned by Amazon Australia and conducted by YouGov Plc in 2025. Total sample size was 1,024 adults. Fieldwork was undertaken between 5 June - 8 June 2025. The survey was carried out online. The figures have been weighted and are representative of all Australian adults (aged 18+).

Every Day Made Better with Prime
Prime offers the best of shopping, savings, and entertainment to more than 200 million paid members around the world. In Australia, that includes Free delivery on millions of eligible local and international items for Prime members in eligible postcodes; Prime Video, which gives you access to exclusive and award-winning Prime Original series and other popular movies and TV shows; Amazon Music Prime, which gives you access to 100 million songs and podcasts in shuffle mode, thousands of stations and top playlists; Prime Reading, which gives you access to a selection of over 1,000 e-books; video game benefits with Prime Gaming; exclusive Prime member deals; access to Prime Day and more. New customers in Australia can join Prime at amazon.com.au/prime with Amazon’s 30-day free trial and then pay AU$9.99 a month or AU$79 a year and cancel anytime.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

About Prime Day
Prime Day offers are subject to availability and are subject to change.