September 28, 2023 at 10:49 AM EDT

Sydney, Thursday 28 September 2023 — Amazon Australia has today announced the arrival of Amazon Essentials, Amazon’s flagship line of everyday, high-quality essential fashion for both men and women. The wardrobe staple designs offer customers both style and comfort at affordable prices and are Prime eligible, meaning fast and free delivery for members.

Amazon Essentials has wear-everywhere clothes from underwear to outerwear and denim to dresses, with on-trend, inclusively sized looks. Included in the launch range are t-shirts, tank tops, sportswear, jackets, pants, shorts and inner-wear, with seasonal updates and additions to the range planned for future.

Key pieces at great value

For her:
Reach-for-me everyday basics, including the popular skinny and hi-rise jeans, outfits for all occasions, and summer ‘fits for days and nights including crew neck and V neck t-shirts, tank tops, shirts and blouses in extensive colourways.

For him:
Whether you’re dressing up for a special event or keeping it casual for the hotter weather, Essentials has you covered, including 6-pack tees and tanks, quick-dry swim shorts, slim-fit wrinkle-resistant chino pants, slim-fit stretch jeans, and performance tech shorts.

The new Amazon Essentials offering demonstrates Amazon’s commitment to delivering high-quality clothing at prices that won’t break the bank. With an extensive range of sizing and fits designed to suit individual needs, bodies and personal style, Amazon Essentials has something for everyone.

Matthew Benham, Director at Amazon Australia said, “We are thrilled to introduce Amazon Essentials, a fashion range designed to meet the diverse fashion needs of Australian shoppers. Our focus is on providing high-quality, stylish clothing that offers exceptional value, as we believe that everyone should have access to fashionable and comfortable clothing without compromising on quality. We want our customers to look and feel their best every day, and we think this range will help them do just that! ”

The Amazon Essentials clothing collection is available now on Amazon.com.au. To explore the collection, visit Amazon Essentials: www.amazon.com.au/amazonessentials

For media inquiries, please contact:
Brand etc.
Gina Ingleby
+61 431 811 817

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