Kick Start Your Christmas Shopping - Amazon Australia’s Prime Big Deal Days NOW LIVE

October 7, 2024 at 1:11 PM EDT

For six whole days, Prime members can prep and plan for the holiday season with incredible discounts across hundreds of thousands of products AND free delivery

Deals across all categories, on brands such as Sony, Dyson, Finish, Speedo and more as well as Australian small businesses on offer

New research from YouGov shows that one third of Australians forget to, or are unsure if they factor everyday essentials into their Christmas budgets, with 48% adding over $100 to the weekly shop during the festive season, making Prime Big Deal Days the perfect moment to stock up now and save

Sydney, 8 October 2024 – Dive in early and deck the halls with deals as holiday savings have arrived for Prime members with Amazon Prime Big Deal Days now live. The sale event kicked off this morning, Tuesday October 8 at 00:01 AEDT and will run until midnight Sunday October 13^th. The event offers Prime members access to deals from brands such as adidas, Anker, Bose, COSRX, Crocs, CRZ Yoga, Dreame, Dyson, ECOVACS, Eureka, Finish, Instant Pot, Instax, Lacoste, LEGO, SharkNinja, Philips, Quilton, Renpho, Russell Hobbs, Sennheiser, Sony, Speedo, Tineco and Tommy Hilfiger. New deals will be dropping throughout the event across a wide selection of products from the gift-worthy to the everyday essentials, all with free and convenient delivery options.

With Christmas just around the corner, Prime Big Deal Days arrives at the perfect time for Aussies as new research by YouGov, commissioned by Amazon Australia, reveals that Australians anticipate spending $2,200 dollars on average across the festive season. The data shows the holiday period also hits the weekly budget hard, with 48% of Australians spending an extra $100 or more on their weekly essentials shopping, in the lead up to Christmas.

Prime Big Deal Days discounts are available across all categories, from home and electronics to beauty and even everyday essentials, meaning Prime members can tick off their gifts and stock up on some of the household items that often increase in volume when hosting guests or travelling to celebrations for the festive season.

Arno Lenior, Director of Amazon Prime, APAC said, “We’re so excited to bring back Amazon Prime Big Deal Days and this time, it’s even longer, giving Prime members more opportunities to save ahead of the holiday season.”

“We know that Aussies are looking for value and Prime Big Deal Days is a great time to save – not only on those big-ticket items but also on everyday essentials where costs can unexpectedly creep up. Our research shows that some shoppers forget to include everyday essentials in the Christmas budgeting, with one in three Australians saying they don’t account for an additional spend in their weekly shop over the Christmas period. Prime Big Deal Days is an opportunity for savvy shoppers to get ahead and start ticking items off Christmas wish lists nice and early, as well as all that comes with a house full of visitors or travelling to celebrate with loved ones.”

Customers who are not yet Prime members can join Prime or start a free 30-day trial at amazon.com.au/primebigdealdays and kick off their holiday shopping at Amazon.com.au.

A Selection of Savings on Offer:

Prime members can find the below deals and many more across Prime Big Deal Days[1]

Amazon Devices – Echo, Ring, Kindle

Home and Kitchen Appliances

Home Entertainment

Tech and Electronics

Beauty and Personal Care

Fashion – Apparel, Shoes, Watches and Accessories

Everyday Essentials – Pantry, Cleaning, Laundry, Bathroom

Amazon Basics and Amazon Essentials

Toys

Tools and Outdoors

Small and Medium Australian Businesses

Maximise your savings with the following tips:

Become an Amazon Prime member: Prime Big Deal Days is available to Prime members exclusively. Prime membership offers great value from day one with access to shopping events, free shipping on eligible items and a suite of entertainment benefits. New customers in Australia can join Prime at amazon.com.au/prime with Amazon’s 30-day free trial, and then pay $9.99 per month, or $79 for an annual membership. Learn more at amazon.com.au/prime.
Download the App: Customers can browse, search and shop millions of items at their fingertips, track their orders in real-time, and even get alerts when their saved items go on sale by using the Amazon App.
Deal Alerts: Customers can create an Amazon Wishlist to turn on deal notifications, to avoid missing if a product from their Wishlist becomes a deal.
Get organised with Alexa: Alexa can help you create and add to a shopping list especially for Prime Big Deals Day. Get started by saying: “Alexa, start a Prime Big Deals Day list.”
Use Alexa to track deals: To hear some of the specials available during Prime Big Deals Day, just say, “Alexa, what are my deals?” Know what you want? Ask Alexa to add it to your cart! Alexa can also track your deliveries to ensure you don’t miss those precious goods. Just say: “Alexa, where’s my stuff?”

Explore the Benefits of Prime

Prime is savings, convenience and entertainment in one single membership. More than 200 million paid Prime members in 25 countries around the world enjoy access to Amazon’s wide selection, exceptional value, and fast delivery. From day one of membership, members have access to free delivery on millions of local and international Prime eligible items (excludes select remote areas), with Free One Day Delivery on eligible orders now available to most Prime members and Free Same Day Delivery on eligible orders for Prime members in Sydney. These delivery benefits are in addition to access to Amazon Original series and films on Prime Video as well as access to 100 million songs ad-free in shuffle mode with Amazon Music Prime and more.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Research Methodology:
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1009 adults. Fieldwork was undertaken between 9th - 11th September 2024. The survey was carried out online. The figures have been weighted and are representative of all Australian adults (aged 18+).

[1] Deals are subject to change and availability

Kick Start Your Christmas Shopping - Amazon Australia’s Prime Big Deal Days NOW LIVE

Kick Start Your Christmas Shopping - Amazon Australia’s Prime Big Deal Days NOW LIVE

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