Fulfilment by Amazon Launches for Australian Businesses

Fulfilment by Amazon Launches for Australian Businesses

February 27, 2018 at 12:00 PM EST


Fulfilment by Amazon gives businesses access to Amazon’s world-class fulfilment and customer service expertise, providing customers with the convenience of fast delivery on more products

SYDNEY, 27 February, 2018 – From today, the thousands of businesses registered to sell on Amazon’s Australian Marketplace will be able to access Fulfilment by Amazon (FBA). Businesses can now benefit from Amazon’s logistics capabilities, helping them quickly and efficiently reach customers across Australia.

Businesses simply send the products they wish to ship through FBA to Amazon’s fulfilment centre and when a customer places an order, Amazon will pick, pack and ship the product on behalf of the business. This saves valuable time and money for businesses as they will no longer need to individually purchase shipping materials, individually pack orders, and make multiple trips to the post office.

Businesses that participate in FBA also benefit from Amazon’s customer service. Amazon will handle all customer returns, saving businesses time and providing a great customer experience.  By harnessing FBA, businesses of all sizes, or even individuals selling out of their home, can benefit from world-leading logistics and fulfilment services that would otherwise only be possible for well-established companies.   

“Size doesn’t matter in the digital economy and Amazon Marketplace helps to level the playing field when it comes to starting or growing a business,” said Amit Mahto, Head of FBA in Australia. “We are focused on helping Australian businesses of all sizes succeed by inventing on their behalf and making our technology available to them and FBA is a fantastic example of this. Customers shopping on amazon.com.au will be able to access an ever growing and more unique range of products accompanied by the convenience of fast delivery and Amazon’s world-class customer service.”

FBA gives customers access to items sold by Marketplace sellers with the benefit of Amazon delivery.  This means that customers can enjoy free delivery on eligible orders above $49, and other shipping options including a one-day expedited delivery service available in select areas across Australia.  With Prime set to launch in mid-2018 all FBA orders will also be eligible for the Prime shipping benefits.

With the help of FBA, we’ve been able to enter countries including the US and the UK, which we could have never done on our own, “ said Kevin Lippy, founder of the Sydney-based baby brand Hip Cub. “Fulfilment by Amazon really changed the game for us, and we’re thrilled it is now launching in Australia. FBA has allowed us to concentrate on the things we’re good at such as digital marketing and product development, leaving the logistics such as packing and delivery to Amazon.”

FBA enables sellers to save time and money, and grow with the following benefits:

  • Seamless experience for their customers—FBA handles picking, packing, shipping, customer service, and returns.
  • Potential for growth—There is no minimum number of units a business must send to a fulfilment centre to participate in FBA. Amazon handles the logistics and fulfilment to save sellers time, so they can focus on their business.
  • Pay as you go—Sellers are charged for the storage space and the orders Amazon fulfils. The cost of shipping is included in fees.

In 2017, more than 140,000 small and medium-sized businesses surpassed $100,000 in sales on Amazon and they have created hundreds of thousands of new jobs worldwide.  Globally, approximately 50 per cent of Amazon’s total units sold come from Marketplace sellers.  FBA is already used by businesses around the world, giving them access to Amazon’s world-class fulfilment and customer service expertise. In 2017, FBA shipped billions of items to customers on behalf of businesses across the world. 

For a limited time Amazon is running an introductory promotion giving sellers access to free storage and removals when enabled in March, until 31 August 2018 (volume limits and other conditions apply).  Sellers can contact us to find out more about selling on Amazon and FBA here:  http://amazon.com.au/sell.  

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.