Christmas comes early for savvy shoppers with unmissable deals across Amazon Australia’s Black Friday Sale

November 18, 2025 at 11:45 AM EST

Hundreds of thousands of products from top brands including Amazon Devices, Amazon Essentials and Basics, Apple, Bissell, Dyson, ECOVACS, adidas, LEGO, Huggies, OMO, La-Roche Posay, Skin1004 and more are now on sale this Black Friday as Aussies get ready for Christmas.

From big-ticket items to everyday essentials, or products from local Aussie businesses, there’s something for everyone whether you’re buying a gift for your loved ones, or something for yourself.

Unwrap unmissable deals from 18 November to 1 December at amazon.com.au/blackfriday.

Tuesday 18 November 2025, Sydney: Amazon Australia has today launched its Black Friday Sale event, giving Aussies access to incredible deals and savings from 00:01 AM AEDT Tuesday 18 November until 11:59 PM AEDT Monday 1 December. Across fourteen whole days, the popular sale extravaganza gives bargain hunters the opportunity to get Christmas-ready, with the chance to score themselves a bargain, tick off their gifting lists and get prepped for the festive season travel or hosting at home.

Hundreds of thousands of products will be on sale across all categories, including great deals on brands including adidas, American Tourister, Anker, Anua, Apple, Barbie, Beauty of Joseon, Bissell, Bonds, Bosch, CeraVe, Casetify, Champion, COSRX, crocs, CRZ Yoga, d'Alba, De'Longhi, Disney, dreame, Dyson, ECOVACS, Eureka, Fila, Finish, Fossil, Furbo, Hot Wheels, Huggies, Instant Pot, Julius Marlow, KitchenAid, L'Oreal Paris, La Roche-Posay, Lash Therapy, LEGO, Loop Earplugs, Maybelline, Medicube, MEDIHEAL, Modibodi, Monster Jam, Nebula, New Balance, Ninja, NIVEA, Olaplex, Omo, Oral B, OZtrail, Paula's Choice, Philips, PlayDoh, PlayStation, Puma, Quilton, Ray-Ban, Remedy Drinks, Renpho, roborock, Samsung, Shark, Skin1004, Skylight, Soundcore, STEP ONE, Swarovski, Tineco, UGREEN, Vanish, VT Cosmetics, and Weber and more as well as Amazon Devices like Kindle, Ring, Echo and FireTV and Amazon Essentials and Amazon Basics ranges. Whether it’s finding the perfect present, restocking the pantry, or preparing for a house full of guests, this is one of the best times of the year for Aussie shoppers to save.

New this year to the Amazon Black Friday Sale are deals across the newly launched in-app shopping experience, Amazon Haul. This offer provides further discounts on an enormous range of ultra-low-price products across homewares, fashion, beauty, and more. For Aussie businesses, Black Friday is also an opportunity to stretch operating budgets further, with Amazon Business, its specialised B2B store, offering a range of deals on office and workplace supplies tailored to businesses of any type and size.

The event also marks the launch of a limited edition Christmas pudding, the ‘Hot Chriss Pud’, created with the help former Masterchef contestant Declan Cleary and lovingly handcrafted by Victorian small business Pud For All Seasons. This year’s limited-edition pud finds itself in the middle of the nation’s most delicious dilemma – when is too early for hot cross buns? Blending its dried fruits, warm spices, and hints of citrus from a classic hot cross bun, this rich Christmas pudding comes topped with the iconic cross.

Country Manager at Amazon Australia Janet Menzies said, “From ticking off the Christmas gift list to getting the home ready for a season of visitors, our Black Friday Sale is designed to make holiday prep easier and help budgets stretch further. We’re excited to bring Australians our biggest-ever selection of deals across every category, from tech and toys to home and fashion. With millions of products and incredible prices, we’re making it easier than ever for customers to find something special for everyone. A huge thank you to our incredible team members across the country who make events like this possible, helping customers find what they need, at amazing prices, with fast, reliable delivery.”

Amazon Australia’s Black Friday Sale also includes a range of Aussie brands and sellers for those who are looking to support local business this festive season. STEAM Studio Toys is a women and early-educator-founded, Australian toy brand, dedicated to inspiring STEAM (science, technology, engineering, arts and mathematics) learning through high-quality magnetic tiles, magnetic blocks and open-ended educational toys. Wendy Sun, founder of STEAM Studio Toys, draws on real play moments and design ideas from her three children to create toys that are educational, premium quality and honestly priced for Australian families.

Wendy said: “Black Friday has fast become one of the most eagerly anticipated sales events on the retail calendar, and with the support of Amazon Australia, we’re hoping this will become one of our most successful events yet.”
“As a small business, partnering with Amazon gives us not only the additional exposure they provide, but also the logistics support and services that help us fulfil orders throughout the busy festive season — which is vital for a brand like ours.”

A Snapshot of Black Friday Deals Up for Grabs^[1]:

Aussie Small and Medium Businesses

Amazon Devices – Echo, Ring, Kindle

Save 22% off RRP on the new Kindle Colorsoft(16GB), the first ever colour Kindle, with a glare-free colour display, fast page turns and exceptional battery life, now $309
Save 10% off RRP on the brand new Echo Dot Max, that delivers rich room-filling sound, a built-in smart home hub and Omnisense technology for highly personalised experiences, now $179
Save 34% off RRP on Echo Spot, a sleek and customisable smart alarm clock with Alexa and big vibrant sound, now $99
Save 51% off RRP on Ring Indoor Camera (2nd Gen), with 1080p HD Video, real time Live View, Two-Way Talk and a privacy cover, to help you protect what matters most, now $39
Save 50% off RRP on Blink Video Doorbell, equipped with up to two years of battery life, a 150° head-to-toe expanded field of view and much more, now $49
Save 42% off RRP on Fire TV Stick 4K Max, our most powerful 4K streaming media stick, with Wi-Fi 6E support, Dolby Vision, HDR10+ and a powerful processor for lightning-fast app starts, now $69
Save 51% off RRP on the new Fire TV Stick 4K Select, offering affordable 4K Ultra HD streaming with HDR10+ support for enhanced clarity, contrast, and colour, now $44
Save 30% off RRP on the entire eero range, including eero 7, a dual-band mesh Wi-Fi 7 router that supports 120 devices and has 190m²of coverage. No more black spots, just fast, secure and reliable Wi-Fi, now $209

Amazon Essentials – additional savings on already great value

Amazon Haul – ultra value products with reduced free shipping threshold to just $20 until December 1st

18-20 November: Buy 2 travel category items, get 40% off your order
21-24 November: Buy 2 home category items, get 40% off your order
25-27 November: Buy 2 fashion apparel category items, get 40% off your order
28 November - 1 December - 50% off everything (sitewide)

Everyday Essentials & Pantry – Super savings on staples to make dollars go further

Home & Kitchen Appliances

Home Entertainment

Electronics and Tech

Beauty & Personal Care

Toys

Fashion – Apparel, Shoes, Watches and Accessories

Luggage

Sports, Fitness and Outdoors

Pets

To shop the Amazon.com.au Black Friday Sale and find deals on hundreds of thousands of products, simply head to www.amazon.com.au/blackfriday from 00:01 AM AEDT Tuesday 18 November until 1 December.

ENDS

About Amazon Australia

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

^{[1] Deals subject to availability and change.}

Christmas comes early for savvy shoppers with unmissable deals across Amazon Australia’s Black Friday Sale

Christmas comes early for savvy shoppers with unmissable deals across Amazon Australia’s Black Friday Sale

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