Australia Joins Countries Around the Globe for Prime Day, With Record Number of Customers Leading to Biggest Day of Sales for Amazon.com.au since Launch
SYDNEY – 18th July, 2018 – Prime members in Australia joined members in 16 other countries celebrating Prime Day, Amazon’s exclusive shopping event for Prime members. Prime Day had record numbers of customers visiting amazon.com.au, leading to 16th and 17th July being the biggest two days of sales for Amazon Australia since opening its Retail and Marketplace offering in December 2017.
During Amazon Prime Day 2018’s event, Australian customers purchased a broad range of products with the most popular including a range of Amazon devices, including the Amazon Echo Dot, Amazon Echo Plus, Kindle Paperwhite, Fire TV Stick Basic Edition, alongside PS4 Pro 1TB Console with Bonus Fortnite Content, FIFA 18 PS4, Philips Hue lightbulbs, Huggies nappies, and Finish Dishwasher tablets.
“Prime only recently launched in Australia yet we were thrilled to see the number of Australian members visiting amazon.com.au to make the most of the great savings available to them on Prime Day,” said Rocco Braeuniger, Country Manager of Amazon Australia. “This exclusive shopping event, bringing Prime members 36 hours’ worth of fantastic deals, is just one of the many benefits available. We have been humbled by the reception Prime has had here. It has exceeded our expectations and we look forward to bringing members even greater value and more exciting benefits.”
Australia Highlights from Prime Day 2018 on Amazon.com.au
- 16th and 17th July 2018 were the biggest two days for Amazon Australia since launching its Retail and Marketplace offering with more items ordered than ever before
- The best-selling Amazon device was the Echo Dot
- The Nintendo Switch lightning deal was so popular that Amazon ran the deal a second time
- The top selling brands in Fashion included Tommy Hilfiger, Lorna Jane, Calvin Klein and Julius Marlow
- Parents had a great day, making Huggies nappies one of the most popular items purchased. Parents also enjoyed savings on products such as the Maxi Cosi Convertible Car Seat and a range of Tommee Tippee items
One of the many successful Australian small businesses taking part in Amazon Australia’s first ever Prime Day was Checkered Choice, with a number of deals across Kitchenware.
Dale Burkitt, CEO of Checkered Choice based in Melbourne said, “Prime Day has resulted in a huge increase in sales for us, and it was as simple as enrolling our products into Fulfilment by Amazon – then Amazon does the rest. All of our deals performed really well – not only is this exciting for today, but also for the future of Checkered Choice on Amazon.”
Prime members in Australia have access to the widest selection of Prime benefits at launch for any country ever—free delivery on millions of eligible local and international items, access to exclusive and award-winning Prime Original series and other popular movies and TV shows with Prime Video, access to over 1,000 e-books with Prime Reading, benefits for gamers with Twitch Prime, access to discounted priority delivery and more.
Customers in Australia can try Prime with Amazon’s 30-day free trial, and then join Prime for AUD$6.99 a month, or save 30 per cent with an annual payment of AUD$59. Until 31 January 2019, Australians can take advantage of an introductory promotional price of AUD$4.99 a month. For more information customers can visit: Amazon.com.au/prime