AMAZON’S HIGHLY ANTICIPATED PRIME DAY SALE NOW LIVE WITH SEVEN DAYS OF SAVINGS

AMAZON’S HIGHLY ANTICIPATED PRIME DAY SALE NOW LIVE WITH SEVEN DAYS OF SAVINGS

July 7, 2026 at 2:05 PM EDT

Prime Day live from 7-13 July, giving Prime members access to exclusive discounts and savings across all product categories and much loved brands, from Ninja, KitchenAid, Harris Farm, Laneige, Samsung, Coca-Cola, Colgate, Garmin, LEGO, Sony, BOSE, Nivea, Quilton, Sunbeam, Dyson, Shark, Biodance, GHD, Huggies, Kodak, Philips, and more.

07 JULY 2026 — Amazon Australia's Prime Day sale event is live, giving Prime members seven days of exclusive deals across hundreds of thousands of products from now until 11:59PM AEST Monday 13 July 2026. From top global brands to thousands of Australian small businesses, every category on Amazon.com.au is included, such as kitchen and home appliances, tech, toys and even everyday essentials – all with Prime fast and free delivery on eligible items.

This year’s Prime Day event gives savvy Aussies 168 hours to find savings across the brands and categories they love most and make their dollars go further – whether that’s upgrading their tech, refreshing their home, stocking up on pantry staples or getting ahead on gifting.

For the first time, Amazon Haul is joining the Prime Day sale. With hundreds of thousands of items under $5, Amazon Haul is offering Prime members an extra 25% off everything. The discount applies automatically at checkout on top of existing prices, with unlimited purchases all week.

Arno Lenior, Director of Amazon Prime, APAC said: Seven days, hundreds of thousands of deals and the brands Aussies love most – Prime Day is back and it’s unmissable. Aussies love a deal, and this is the event they plan around. With fast, free delivery on eligible items across every category, there’s no better time to be a Prime member.

"The deals are just the start. Prime members also get access to Prime Video and Amazon Music year-round, all included in the membership. If you haven’t tried Prime, the free 30-day trial gives you full access, starting today"

New research commissioned by Amazon Australia shows Australians are cutting back on dining out (51 per cent), travel (40 per cent) and entertainment (35 per cent) – and redirecting that spend toward upgrading their homes during sales events. Rather than spending less, they're spending smarter, with 77 per cent buying fewer items but choosing better quality when they do.

Families with children are leading the shift, with 40 per cent planning to buy technology or electronics and 30 per cent targeting kitchen appliances during sales events – spending 36 per cent above the national average. With industry research showing Australians are expected to spend $10.7 billion during mid-year sales across Australia this year, Prime Day has become a key moment for many households.

Australian Prime members can access the below, and many more deals over Prime Day1

Books

Amazon Devices

Electronics & Tech

Home & Kitchen

 

Toys & Kids

Beauty & Personal Care

K-Beauty & Skincare

Everyday Essentials & Pantry

 

Grocery & Beverages

 

Tips to Maximise Your Prime Day

  • Join Prime: Not yet a member? Try Prime free for 30 days at amazon.com.au/prime. Membership gives you access to Prime Day and a host of year-round benefits including fast, free delivery, and premium entertainment. After the trial, Prime is $9.99/month or $79/year.
  • Create a Wishlist: Prime members can build a Wishlist and turn on deal alerts to be notified when those items go on sale.
  • Download the App: Browse, search and shop with ease. The app also lets customers track orders, manage deliveries, and receive deal notifications.
  • Shop faster with Amazon Lens: Using Amazon Lens, you can upload an image, take a photo, or scan a barcode to discover exact matches and similar items in the Amazon app – perfect for checking if an item you're after is on sale.
  • Let Alexa help: Alexa-enabled devices can assist in preparing for Prime Day. Just say, "Alexa, start a Prime Day list" or ask "Alexa, what are my deals?" to begin shopping by voice.

    Every Day Made Better with Prime
    Prime offers the best of shopping, savings, and entertainment to more than 200 million paid members around the world. In Australia, that includes free delivery on millions of eligible local and international items for Prime members in eligible postcodes; Prime Video, which gives you access to exclusive and award-winning Amazon Original series and other popular movies and TV shows; Amazon Music Prime, which gives you access to 100 million songs ad-free in shuffle mode, thousands of stations and top playlists; e-books, audiobooks and magazines with Prime; video game benefits with Amazon Luna; exclusive Prime member deals; access to Prime Day and more. New customers in Australia can join Prime at amazon.com.au/prime with Amazon’s 30-day free trial, and then pay $9.99 a month or $79 a year and cancel anytime.

    About Amazon
    Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

[i] Prime Day offers and deals listed are correct at time of writing, are subject to availability and subject to change

 

Contact Amazon AU PR

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