Amazon.com.au adds a Wine, Beer and Spirits Store to the Mix

The new Amazon Australia Wine, Beer and Spirits store features a range of local and international brands

SYDNEY, 10 June, 2020: Amazon.com.au has launched a Wine, Beer and Spirits store today featuring emerging local brands such as Curatif Cocktails, SOFI Spritz and Lawrenny Estate, alongside well-known brands including Penfolds, VB, and Johnnie Walker.

The arrival of Wine, Beer and Spirits adds to more than 125 million items already available on Amazon.com.au with free delivery available for Prime members on domestic Prime-eligible products.

Matt Furlong, Amazon Australia Country Manager said, “We’re excited to bring customers our new Wine, Beer and Spirits store, featuring a range of much loved local and international brands. Customers will be able to experience the convenience of ordering their favourite wine, beer or spirits alongside all the other products available on Amazon.com.au from household essentials, fashion and beauty, through to video games and books.”

“Australian brewers, distillers and wine makers make some of the world’s best beverages from Organic Wines to Curatif Cocktails. We’re particularly thrilled to work with local brands at launch and help them access our customers, marketing tools and logistics expertise to grow their business,” Furlong continued.

Matt Sanger, Co-founder of Curatif said, “Curatif is thrilled to be in the first wave of Australian liquor companies to launch on Amazon Australia. We are so excited that we’ve decided to make our latest ready-to-serve creation exclusive to Amazon.com.au - the Curatif Plantation Rum Pineapple Daiquiri.”

Amazon Australia has set up multiple precautions to ensure alcohol purchases are made and delivered appropriately:

• Alcohol is not for sale to people under the age of 18 and customers will be required to provide their date of birth at checkout when paying for items listed in the Wine, Beer and Spirits store.
• All alcohol deliveries are age verified, with unattended deliveries not supported. Read more about our Age Verified Delivery process

With Amazon Prime, Australians have access to free delivery options on Prime eligible items. Customers who do not have Prime can enjoy free delivery on orders above $39 for items shipped by Amazon Australia. Everyone can try Prime and enjoy all of the benefits by signing up for a free 30-day trial (and then $6.99 per month) at www.amazon.com.au/prime.

To find out more about the Amazon Australia Wine, Beer and Spirits store, visit www.amazon.com.au/winebeerspirits for more information.

-ENDS-

Notes to editor

For more information, images or to set up an interview with a spokesperson please contact: amazon@revereagency.co

About Amazon Australia

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

About Amazon Prime

With Amazon Prime, Australians have access to free delivery options on Prime eligible alcohol items. Customers who do not have Prime can enjoy free delivery on orders above $39 for items shipped by Amazon AU. They also have access to exclusive and award-winning Amazon Original series and other popular movies and TV shows with Prime Video, more than two million songs ad-free, over 1,000 e-books with Prime Reading, benefits for gamers with Twitch Prime, and more. New customers in Australia can try Prime at amazon.com.au/prime with Amazon’s 30-day free trial, and then join Prime for AU$6.99 a month, or save 30 per cent with an annual membership at AU$59.