Amazon launches one-stop ‘Amazon Beauty Finds’ storefront for the latest trending and viral products, including cult-favourite K-Beauty brands

• Brands and products taking social media by storm to be featured and frequently refreshed including skincare, make-up, haircare, beauty tools and appliances

• Huge selection available for fast and free delivery including Anua, Babe Originals, Beauty by Joseon, CLUTCH Glue, COSRX, Dear Klairs, Feat By You, I’m From, Mediheal, Numbuzin, NYX, Paula’s Choice, SHEGLAM, SKIN1004, Unove, Tirtir, VT Cosmetics and more
  
   

  

Sydney, Wednesday 16 April 2025 — Amazon Australia has today launched a brand-new storefront on Amazon.com.au, ‘Amazon Beauty Finds’, a one-stop hub to find the latest and greatest trending and viral beauty products creating buzz on social media channels worldwide.

Created to help customers keep up to date with cult-favourite products, the storefront will be frequently updated and include a large range of great value skincare, haircare, beauty tools and appliances. This includes a large range of Korean and Japanese must-haves, so Australian beauty-lovers are able to access what’s making waves overseas.

Many of the products featured on the Amazon Beauty Finds store are eligible for Prime delivery, meaning fast and free delivery for Amazon Prime members, including Prime Free Same-Day Delivery for eligible orders in Sydney and Prime Free next-day delivery in Blue Mountains, Brisbane, Canberra, Geelong, Gold Coast, Gosford, Sydney, Melbourne, Mornington Peninsula Newcastle and Wollongong.

Country Manager of Amazon Australia Marketplace Amit Mahto at Amazon Australia said, “We know customers have their fingers on the pulse when it comes to the beauty products and brands that are causing a stir on social media, so with the launch of the Amazon Beauty Finds store they now have a one-stop hub to explore, find and shop with ease. Amazon.com.au is home to a huge selection of beauty must-haves at great prices, and we’re proud to offer Australian customers brands that are renowned from here and overseas, with fast and free delivery options for ultimate convenience.”

Makeup artist Dahn Doan from Sydney said “There’s a reason so many of these products gain such viral fame and I’m always so excited to try them for myself, but they can sometimes be hard to source here in Australia. To have a single place to get my hands on a huge range of trending skincare and make-up products on the Amazon Beauty Finds store is fantastic.” 

Some of the key ‘Finds’ available on the new offering include:

Skincare

• Beauty of Joseon is A Korean skincare brand that combines traditional herbal ingredients with modern technology that address a range of skin concerns like dryness. Cult faves include the Glow Serum Propolis + Niacinamide and Dynasty Cream
• Dear Klairs quickly became famous in Korea for their high quality yet affordable products such as their Freshly Juiced Vitamin E Mask and Charging Serum
• The iconic I'm From skincare range is a household name in K-beauty, known for their Rice Toner, Serum and Masks
• COSRX is arguably the most viral Korean skincare in Australia, made famous for their key ingredient ‘snail mucin’ which is a powerhouse ingredient to give that ‘glass skin’ transformation. The top two products to try are COSRX Snail Mucin 96% Power Repairing Essence paired with COSRX Snail Mucin 92% Repair Cream
• Paula’s Choice is a cult-favourite brand that is focused on the science behind skincare. Their Paulas Choice SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant is a staple for exfoliation in your skincare rotation. If you are looking for a new addition to your everything shower, their Paula's Choice Weightless Body Treatment 2% BHA is an underrated gem for your body moisturising routine.
• Torriden is a Korean skincare brand focused on simple ingredients and clean skincare. Their DIVE IN line, most notably their Torriden DIVE IN Hyaluronic Acid Serum and Torriden DIVE IN Hyaluronic Acid Soothing Cream is consistently topping the skincare charts focused on improving your skin’s hydration.
• Mediheal is a Korean skincare brand best known for its high-performance sheet masks and targeted skincare solutions. Their Mediheal Madecassoside Cotton Facial Pad is viral on-site, a soothing toner pad infused with Centella Asiatica and Madecassoside to calm irritation, even out skin tone, and strengthen the skin barrier.
• Rael Beauty is a Los Angeles-based brand founded by three Korean American women with a vision to combine advanced Korean technology with natural ingredients. Their Miracle Pimple patches are a staple in your skincare routine, with three different skin concerns; an Invisible Spot Cover for daytime wear, an Overnight Spot Cover to draw out impurities while you sleep and a Retinol Spot Cover to treat stubborn blemishes and reduce redness.
• Anua has gained viral attention due to its use of popular, skincare ingredients like Tranexamic Acid and Niacinamide in products like their 10% Niacinamide + 4% Tranexamic Acid Serum, which helps with hyperpigmentation and brightening. The Heartleaf Pore Control Cleansing Oil and Heartleaf Quercetinol Pore Deep Cleansing Foam have become viral for their role in the double cleansing trend, and is a go-to for clear, glass-like skin.
• Tirtir products are enriched with natural ingredients, carefully selected for their potency and effectiveness, some of the most popular are the Milk Skin Toner and Ceramic Milk Ampoule.

Haircare

• Unove is a Korean haircare brand gaining traction for its salon-quality products that focus on restoring damaged hair. The Unove Deep Damage Treatment EX is rich in protein and moisture, helping to repair and strengthen strands from root to tip.
• BondiBoost is an Aussie favourite known for its clean, results-driven haircare designed to support healthier, longer locks. The Hair Growth Shampoo and Procapil Hair Tonic are top picks for anyone wanting to target thinning, breakage, or scalp health.
• Coco & Eve blends tropical vibes with serious hair TLC. Their cult-status Like A Virgin Hair shampoo and conditioner is packed with raw virgin coconut and fig to deeply condition and revive dry, overprocessed hair.
• TYMO is revolutionizing at-home styling tools with salon-grade performance at an accessible price. Their TYMO Ring Hair Straightening Brush combines a flat iron and brush in one, delivering sleek results quickly and safely—perfect for everyday styling.
• Of course Dyson is the gold standard in beauty tech, bringing engineering innovation to haircare. The Dyson Airwrap and Dyson Supersonic Nural Hair Dryer have become iconic for their ability to style without extreme heat, helping to protect hair health while delivering professional-level results.
• Olaplex is an industry leader in bond-repair technology, originally developed to protect hair during coloring treatments. Their patented system, especially the No.3 Hair Perfector and No.0 Intensive Bond Building Treatment, has earned a cult following for transforming brittle, damaged hair.

Makeup

• Kimuse Cosmetics is the OG when it comes to the viral peel off lip stains that are racking up millions of views on TikTok and is known for high-performance, budget friendly makeup that’s pigment packed and long-wearing.
• Nooni has made a name for itself in the beauty space by bridging the gap between skincare and makeup with hybrid products that enhance your routine. Nooni Kiss-Able Lip Oils are a standout.
• BBIA is a cult K-beauty makeup brand that’s gone viral for its ultra-affordable, pigment-rich products. Fan favorites include the Last Velvet Lip Tint and Downy Cheek Blush, known for their smooth application, soft-matte finish, and long-lasting wear.
• EGLIPS delivers everyday beauty essentials with a playful, youthful twist. Their Lip & Cheek Glow Balm is a multi-use tinted melting blush that’s buildable and blendable for lightweight to long-lasting glow.
• TikTok trending brand NYX offers professional level makeup at affordable prices, including their must-have Duck Plump Plumping Lip Liner

Tools

• CLUTCH Glue is the Aussie founded viral clothing adhesive that social media cannot get enough of. The water-soluable glue that goes straight on your skin and clothes keeps fits in place and washes out when you’re done. Vegan and cruelty free - this is a must.
• Breo brings wellness into your beauty routine with smart massage devices that blend traditional techniques with modern tech. The Breo Scalp Massager is a popular picks for relieving tension, improving circulation, and adding a spa-like touch to your self-care ritual.
• Lavio is redefining the lash game with high-quality, easy-to-apply falsies that add instant glam to any look. Their Classic Cluster False Eyelashes include lightweight, reusable styles ranging from natural everyday wear to bold, dramatic volume.
• DUcare is an up-and-coming beauty tools brand known for professional-quality brushes and accessories at an accessible price.
• Astala Luna is an emerging cosmetic bag brand that blend functionality with aesthetic, featuring thoughtful compartments, durable materials, and dreamy, nature-inspired design.

The Amazon Beauty Finds store is available now on Amazon.com.au and will be refreshed frequently. To explore the page, visit: www.amazon.com.au/amazonbeautyfinds   

-ENDS- 

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