Amazon Australia reveals its top 100 holiday toys with the help of the Amazon Playmakers

Amazon Australia reveals its top 100 holiday toys with the help of the Amazon Playmakers

November 21, 2019 at 8:00 AM AEDT


The Amazon Playmakers Toy catalogue has arrived in time for the holidays, with the help of the Amazon Playmakers and the Starlight Children’s Foundation will be #deliveringsmiles to children in hospitals around the country by donating $40,000 worth of toys, games and crafts to Starlight Express Rooms, and a further $5 per toy bought from the Amazon Playmakers catalogue in this year’s Black Friday and Cyber Monday Sales to the Starlight Children’s Foundation.

Sydney – 21 November, 2019 – Amazon Australia has today revealed its top 100 holiday toys with the launch of the Amazon Playmakers Holiday Toy catalogue. The catalogue features this year’s hottest toys, games and crafts, reviewed and tested by the Amazon Playmakers, the company’s official toy testers.

Kids in hospitals across the country played a role in helping review this year’s top toys, sharing their thoughts to help Australians with their holiday shopping for the little ones and give back to the Starlight Children’s Foundation (Starlight) in the process.

For every toy purchased from the Black Friday and Cyber Monday Sales (29 November – December 2) that is featured in the Playmakers catalogue, Amazon Australia will donate $5 to Starlight, in addition to $40,000 of toys, games and crafts that will be donated to Starlight Express Rooms – which are available in every children’s hospital nationwide.

Matt Furlong, Country Manager of, said, “We’re excited to reveal the top 100 holiday toy list, with help from our official toy testers this year, the Amazon Playmakers. Our Playmakers have tested and reviewed the toys within the catalogue, giving their expert opinions to help all the mums, dads, grannies, grandads, aunts and uncles across the country determine the best gifts to get their little ones this holiday season.”

“With Starlight, we have been humbled to be able to deliver smiles to kids in hospitals around Australia through the Amazon Playmakers program. Australians can also get involved and show their support because for every toy purchased from the catalogue during the Black Friday and Cyber Monday sales, Amazon will donate $5 to the Starlight Children’s Foundation,” Furlong continued.

Louise Baxter, Chief Executive Officer of Starlight added, “At Starlight we know happiness matters to a sick child’s development and the work we do to support them in children’s hospitals nationally is only made possible through the community who we rely on for support. Every dollar makes a lasting difference, and the donations from Amazon’s toy catalogue will allow us to continue to deliver happiness to sick kids in hospital each and every day.”

Amazon Playmaker ambassador and Australian media personality, Johnny Ruffo, who made the first special delivery of toys to children in Sydney Children’s Hospital, Randwick said it was an honour to be part of the initiative.

“I’ve had such a fun and heartwarming time getting to know the Amazon Playmakers and I hope Australians can share the love by buying the recommended toys for their loved ones and in turn, giving back to Starlight. There is such an awesome selection of toys for kids of all ages, so there really should be something for everyone!”

The Amazon Playmakers Holiday Top 100 Toy Catalogue can be viewed at


$5 of every eligible purchase/toy bought that features in the Amazon Playmakers catalogue across the Black Friday/Cyber Monday sales will be donated to Starlight Children’s Foundation. has guaranteed a minimum total donation of $50,000.

A downloadable version of Amazon Playmakers Holiday Toy catalogue and images of all top 100 toys can be found here.

For more information, images or to set up an interview with a spokesperson please contact:

About Amazon Australia

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit and follow @AmazonNews.

About Starlight Children’s Foundation

Starlight Children's Foundation brightens the lives of seriously ill and hospitalised children and young people by replacing pain, fear and stress with fun, joy and laughter. Since its establishment in 1988, Starlight has expanded to become the broadest reaching and most trusted children's charity in Australia. There is now a Starlight Express Room in every children's hospital in the country and over 160 Captain Starlights nationwide. This year, Starlight will refurbish its Starlight Express Rooms in Newcastle and Canberra. Last year, Starlight granted 541 life-changing wishes and delivered over 575,000 positive Starlight experiences to seriously ill children, young people and their families. 

More information on the ten Starlight Express Rooms can be seen here. The rooms are located at: