Amazon Australia Expands Gaming Offering With New Digital Video Games

Sydney, Australia - 15 August, 2023 Amazon Australia has today announced the launch of its Digital Video Games offering. This exciting addition to the online retailer will introduce a new way for customers to purchase gaming products and content, adding to the enormous range already available through Amazon.com.au.

With the introduction of Digital Video Games, gaming enthusiasts in Australia will have access to an extensive selection of downloadable PC and console games, digital game currencies, game memberships, in-game add-ons as well as other digital gaming content, redeemable on PlayStation, Nintendo, Xbox and PC.

Through Digital Video Games customers can now easily access their digital purchases through ‘Your Orders’ on Amazon.com.au and enjoy the convenience of immediate redemption and downloads, meaning no need to wait for delivery or to find room for disc storage at home.

Customers can also combine digital and physical products in the cart, with potential for enticing bundles and promotions including Amazon’s commitment to release-day delivery and lowest pre-order price guarantee for eligible pre-orders of select gaming titles.

Some of the popular titles and offers that will be available on launch day include:

• PlayStation and Roblox currencies
• Xbox Game Pass
• The Legend of Zelda: Tears of the Kingdom, Mario Kart 8 Deluxe and other Nintendo Switch games and game content

Matthew Benham, Head of Consumer Electronics and Media, commented on the launch, saying: “Our new Digital Video Games offering represents an exciting addition to the gaming range available on Amazon Australia. We know that our customers come to Amazon.com.au looking for great prices, a large selection and convenience. We can now provide Australian gamers with the opportunity to purchase an extensive range of digital PC and console games, free-to-play games, digital game currencies and other digital gaming content, with the added convenience of finding this and everything else they might need on Amazon.com.au, from gaming accessories through to the ultimate home entertainment set up.”

Amazon.com.au Digital Video Games category adds to the extensive game selection, gaming consoles and accessories, which make Amazon Australia the ultimate one-stop destination for all-things gaming. For Amazon Prime members this also means unlocking Prime Gaming benefits which include:

• Member access to game content - Get access to select games and in-game loot at no additional cost.
• Twitch benefits:
• Twitch Channel subscription - one subscription every month to a Partner or Affiliate channel, at no additional charge, to access exclusive channel-specific Subscriber perks that come with a regular subscription such as chat privileges, emoticons, badges, and more.
  • Exclusive emoticons - Access emoticons such as KappaHD, ScaredyCat, and others, reserved only for Prime Gaming and Turbo members.
  • Expanded chat color options - set a chat color.
  • Member-only Prime Chat Badge - Reign supreme with a unique chat badge. Prime members are easily identified by the crown icon whenever they speak in any channel across Twitch
  • Extended broadcast storage - Save your past broadcasts on Twitch for 60 days instead of the standard 14.

Amazon’s Digital Video Games will be available online from 15th August via Amazon.com.au/digitalvideogames

ENDS

*All Digital products purchased via Amazon Digital Video Games offering are non-returnable / non-refundable.

For further information please contact:
Charlie Marchant – Thinkerbell
charliemarchant@thinkerbell.com
+61 488 334 423

Duncan Fredericks
Consumer PR Manager, Amazon Australia
duncsf@amazon.com.au
+61 400 447 191

About Amazon Australia
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Every Day Made Better with Prime
Prime offers the best of shopping, savings, and entertainment to more than 200 million paid members around the world. In Australia, that includes Free delivery on millions of eligible local and international items for Prime members in eligible postcodes; Prime Video, which gives you access to exclusive and award-winning Prime Original series and other popular movies and TV shows; Amazon Music Prime, which gives you access to 100 million songs ad-free in shuffle mode, thousands of stations and top playlists; Prime Reading, which gives you access to a selection of over 1,000 e-books; video game benefits with Prime Gaming; exclusive Prime member deals; access to Prime Day and more. New customers in Australia can join Prime at amazon.com.au/prime with Amazon’s 30-day free trial, and then pay AU$9.99 a month or $79 a year and cancel anytime.