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Amazon Australia appoints official toy testers for the holiday season: The Amazon Playmakers

Amazon Australia appoints official toy testers for the holiday season: The Amazon Playmakers

October 29, 2019 at 8:30 AM AEDT

Children in hospitals across Australia will this year play a role in curating a limited-edition festive Toy Catalogue, with the help of Amazon Australia and the Starlight Children’s Foundation

Amazon.com.au to deliver smiles by donating $40,000 worth of toys, games and crafts and a further $5 per toy bought from the Amazon Playmakers catalogue in this year’s Black Friday and Cyber Monday Sales

The festive season will come early for a group of children in hospitals across Australia, as Amazon.com.au and the Starlight Children’s Foundation today appoints them to become official toy testers – the Amazon Playmakers – by reviewing Amazon.com.au’s top 100 holiday toy list.

The Amazon Playmakers will review and provide their expert toy tester opinions on Amazon.com.au’s top 100 holiday toys, which will be curated into an Amazon Playmakers toy catalogue to help Australians with their holiday shopping for the little ones in their lives.

For every toy purchased from the Amazon.com.au Black Friday and Cyber Monday Sales (29 November – December 2) that is featured in the Amazon Playmakers catalogue, Amazon Australia will donate $5 donation to Starlight Children’s Foundation in addition to $40,000 of toys, games and crafts that will be donated to the Starlight Express Rooms.

Amazon Playmaker ambassador and Australian singer, Johnny Ruffo, made the first special delivery of toys to Randwick Children’s Hospital in Sydney today including toys such as Disney Frozen, LEGOâ and Barbie sets, scooters and various classic games for the Playmakers Catalogue.

Matt Furlong, Country Manager of Amazon.com.au said, “We are incredibly proud to continue supporting the Starlight Children’s Foundation and deliver smiles through the release of our Amazon Playmakers toy catalogue that gives back this holiday season. We hope that the opportunity to become an official toy tester helps brighten the holidays for these children, and we look forward to hearing their expert opinions.”

Louise Baxter, Chief Executive Officer of the Starlight Children’s Foundation added, “The work Starlight does across Australia is only made possible through community support, so we’re thrilled to be working with Amazon Australia for the holidays. For Starlight to be able to give the opportunity to play with the season’s top toys and be given the official title of ‘Playmaker’ will add something very special to the festive season for these sick kids at a time when need it most.”

Johnny Ruffo also commented: “As someone who knows the ups and downs of being in-and-out of hospital, I’m honoured to join in on this initiative and highlight the amazing work that the Starlight Children’s Foundation does. It’s an awesome selection of toys for kids of all ages and I can’t wait to see some of their favourites included in the catalogue and soon under trees across the country.”

This week, the top 100 toys will also be delivered to Amazon Playmakers at Royal Children’s Hospital (VIC), Queensland Children’s Hospital (QLD), Perth Children’s Hospital (WA), Women’s and Children’s Hospital (SA) and Royal Darwin Hospital (NT).

The Amazon Playmakers catalogue will be available on amazon.com.au from mid-November, giving time for Australians to read the Amazon Playmakers’ toy reviews ahead of the Black Friday and Cyber Monday sales.


$5 of every eligible purchase/toy bought that features in the Amazon Playmakers catalogue across the Black Friday/Cyber Monday sales will be donated to Starlight Children’s Foundation. Amazon.com.au has guaranteed a minimum total donation of $50,000.

For more information, images or to set up an interview with a spokesperson please contact: amazon@onegreenbean.com

About Amazon Australia

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

About Starlight Children’s Foundation

Starlight Children's Foundation brightens the lives of seriously ill and hospitalised children and young people by replacing pain, fear and stress with fun, joy and laughter. Since its establishment in 1988, Starlight has expanded to become the broadest reaching and most trusted children's charity in Australia. There is now a Starlight Express Room in every children's hospital in the country and over 160 Captain Starlights nationwide. This year, Starlight will refurbish its Starlight Express Rooms in Newcastle and Canberra. Last year, Starlight granted 541 life-changing wishes and delivered over 575,000 positive Starlight experiences to seriously ill children, young people and their families. www.starlight.org.au 

More information on the ten Starlight Express Rooms can be seen here. The rooms are located at:

  • Canberra Hospital, Canberra, ACT
  • The Children's Hospital at Westmead, Sydney, NSW
  • Sydney Children's Hospital, Sydney, NSW
  • John Hunter Children's Hospital, Newcastle, NSW
  • Queensland Children's Hospital, Brisbane, QLD
  • Women's and Children's Hospital, Adelaide, SA
  • The Royal Children’s Hospital, Melbourne VIC
  • Monash Children's Hospital, Melbourne, VIC
  • Royal Darwin Hospital, Darwin, NT
  • Perth Children's Hospital, Perth, WA