Amazon Announces Paw-fect New Category for Australian Pets

Amazon Announces Paw-fect New Category for Australian Pets

September 12, 2018 at 6:00 AM AEST

Amazon Pet Supplies goes live with the help of animals from the RSPCA Australia 

Amazon Australia launches a competition to find the new face of Amazon Pets, offering one lucky pet a year’s supply of pet food and their moment in the limelight

SYDNEY— 12 September 2018 – Amazon Australia has today launched a new category dedicated to Australia’s furry friends: Amazon Pet Supplies. The category will bring together hundreds of thousands of products from some of Australia’s best known and most loved pet brands alongside some of the smaller independent pet care names, with a wide range of products for pets available including accessories, beds, carriers and travel products, grooming products, toys, care items and food. Brands available from launch include Hill’s Science Diet, Whiskas, Frontline, My Dog and Purina. Customers wanting to shop the new category can do so on

“We know how much Australians love their pets and how they are forever searching for ways to both spoil and take extra special care of them on a daily basis,” said Rocco Braeuniger, Country Manager of Amazon Australia. “The launch of Amazon Pet Supplies gives Aussies access to hundreds of thousands of pet-specific products, a number of which are Prime eligible, at great prices, giving Prime members the added convenience of fast free shipping on eligible products.”

To coincide with the launch, Amazon has announced it has consulted with the RSPCA, Australia’s leading animal welfare and advocacy body, to help customers the best products and provide the best possible care for their pets.

The Amazon Pet Supplies category is launching with the help of six animals from the RSPCA – Missy and Gypsy (cats), Henneth the chicken, Bosley and Bindi (dogs) and Geraldine the goat. Some of these animals and pets just like them are available for adoption now at the RSPCA, more information can be found on

“It’s no secret that we love our pets – there are more than 24 million pets in Australia,” said RSPCA South Australia Inspector and ‘Aussie Dog Guy’ Ryan Anderson. “So we welcomed the opportunity to be involved to help Aussies provide their pets with the very best care, and to help these six special animals find a loving home.

“Improving the welfare of all kinds of animals is at the heart of everything the RSPCA does, so we see this as a fantastic way to continue giving Australians the advice and tools they need, to keep their pets happy and healthy,” added Anderson.

Australians can also get their own pets involved, with a competition just launched to find the Face of Amazon Pets. Owners of cats, dogs, horses, goats, pigs, fish and amphibians, small furry animals, reptiles, birds and more are invited to post pictures of their beloved pets to Instagram with the #AmazonPetsAu and on’s Facebook page. The competition is open from today until 23.59 AEDT on Friday, 19 October 2018. The winning pet will be chosen by a panel of judges led by the RSPCA’s Ryan Anderson and will be revealed soon after.

Not only will the winning pet have their moment in the limelight, with a professional photography shoot leading to their image appearing on, but they will also win a year’s supply of Hill’s Science Diet pet food.   Competition terms and conditions can be found alongside tips on pet care, pet ownership and pet adoption, on the Amazon Blog.

The launch of pets as a category is in addition to the 24 categories already available to Australian customers, giving customers access to over 60 million products. Amazon launched its membership program, Amazon Prime in Australia in June of this year, bringing members in Australia access to the widest selection of Prime benefits at launch for any country ever—free delivery on millions of eligible local and international items, access to exclusive and award-winning Prime Original series and other popular movies and TV shows with Prime Video, access to over 1,000 e-books with Prime Reading, benefits for gamers with Twitch Prime, access to discounted priority delivery and more.

With Prime nearly 90 per cent of Australians have access to free two business day delivery on Prime eligible items. Customers who do not have Prime can enjoy free delivery on orders above $49 when shipped by Amazon AU.  A one-day delivery service is available in select areas across Australia.  Everyone can try Prime and enjoy all of the benefits by signing up for a free 30-day trial at

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit and follow @AmazonNews.

About the RSPCA

The RSPCA is Australia’s leading animal welfare organisation and one of Australia’s most trusted charities. Each year, the RSPCA cares for around 135,000 animals and investigates around 55,000 complaints of cruelty and neglect. Through a nationwide network of shelters, animal care attendants and inspectors as well as education and advocacy teams, the RSPCA works every day to prevent cruelty to animals by actively promoting their care and protection. To find out more, visit; or to view animals available for adoption right now, visit