Alexa, play Taylor Swift… again
“Alexa, play Taylor Swift… again”
Amazon Reveals the Most Asked Questions of Alexa in Australia in 2025
SYDNEY, Australia – 02 December 2025 – Alexa is always ready to help and has once again been on hand to answer the millions of questions posed by inquisitive Aussies. Revealed today are this year's 'Alexa's Most Asked Questions' covering an array of the hottest trends and topics from 2025.
Taylor Swift's reign shows no signs of slowing down. For the second year running, the global pop sensation has dominated Alexa interactions in Australia, claiming the top spot as the most asked-about celebrity. Aussies couldn't get enough of Swift, with questions ranging from "How tall is Taylor Swift?" to queries about her net worth, who she's dating, and of course, requests to play her music.
But Swift isn't the only musical phenomenon capturing Australian attention this year. Enter KPop Demon Hunters – the fictional K-pop group from Netflix's hit series has taken Aussie households by storm. The virtual band features multiple tracks in the Amazon Music top 10 most-requested songs, with "Golden" by HUNTR/X, "Soda Pop" and "Your Idol" by Saja Boys dominating playlists. Australia's own ROSÉ appears in the Amazon Music top artists list, and "APT." by ROSÉ and Bruno Mars claimed the number one spot for most requested song overall.
"Alexa has become a go-to for every type of question you can imagine for Aussie customers," said Kate Gooden, Country Manager, Amazon Alexa ANZ. "Whether they’re asking about Taylor Swift, discovering new artists like HUNTR/X, checking footy scores, or simply asking 'how long do you cook an egg?', Alexa has been there to help. It's fascinating to see how customers' curiosity has changed over the years with Alexa – from the practical to the playful – but T-Swift remains an enduring favourite."
While global stars dominated the charts, Aussies also showed strong interest in homegrown talent. Steve Irwin topped the list of most asked-about local celebrities, followed by Nicole Kidman, Kylie Minogue, and Chris Hemsworth. K-pop artist ROSÉ claimed the title of most requested local artist, while The Kid Laroi, Kylie Minogue, Hilltop Hoods and John Farnham also featured prominently as Aussies championed local music. Meanwhile, "APT." by ROSÉ and Bruno Mars, "Dance Monkey" by Tones And I, and "Stay" by The Kid Laroi and Justin Bieber were the most requested tracks featuring local artists on Amazon Music.
When it comes to sport, AFL dominated queries, with the Collingwood Magpies leading as the most asked-about local sports team, followed by other Australian footy teams including the Brisbane Lions, Geelong Cats, Adelaide Crows and Sydney Swans. Only one NRL team made it into the top ten - the Brisbane Broncos. Football legends Cristiano Ronaldo and Lionel Messi were included in the top five most asked-about celebrities overall, with MrBeast, Ariana Grande, and Eminem also making the top 10. Questions about celebrity heights, net worths, ages, and relationship status kept Alexa busy throughout the year.
Aussies also turned to Alexa for life's burning questions and general knowledge. Curiosity about population size remained high, with customers asking about the populations of Australia, New Zealand, the United States, China and India. Islamic prayer timings were frequently requested, with queries about Maghrib, Dhuhr, Asr, Fajr, and Isha prayer times. Practical cooking questions dominated the kitchen, with customers seeking guidance on cooking times for healthy foods including eggs, chicken, broccoli, sweet potato, and salmon, as well as asking "How to cook for just yourself?" Sleep-related queries were popular too, with many Aussies asking "how to fall asleep?" and "how to fall asleep fast?"
ENDS
You can find the full list of 'Alexa's Most Asked Questions' in Australia for 2025 below:
Celebrity: Most Asked About
- Taylor Swift
- Cristiano Ronaldo
- MrBeast
- Michael Jackson
- Lionel Messi
- Eminem
- Ariana Grande
- Queen Elizabeth II
- Sabrina Carpenter
- Katy Perry
Celebrity: Most Asked Musicians
- Taylor Swift
- Michael Jackson
- Eminem
- Ariana Grande
- Sabrina Carpenter
Celebrity: Most Asked Actors
- Ariana Grande
- Tom Cruise
- Dwayne Johnson
- Nicole Kidman
- Adam Sandler
Celebrity: Most Asked Athletes
- Cristiano Ronaldo
- Lionel Messi
- LeBron James
- Michael Jordan
- Stephen Curry
Celebrity spouses: “Who is ... married to?”
- Finn Wolfhard
- Katy Perry
- Ed Sheeran
- Eminem
- Bruno Mars
- Justin Bieber
- Taylor Swift
- Elon Musk
- Sabrina Carpenter
- Beyoncé
- Nicole Kidman
Celebrity net worth: How much is ... worth?”
- Elon Musk
- MrBeast
- Taylor Swift
- Cristiano Ronaldo
- Jeff Bezos
- Lionel Messi
- Bill Gates
- Eminem
- LeBron James
- Michael Jordan
Celebrity height: “How tall is...”
- Sabrina Carpenter
- Taylor Swift
- Lionel Messi
- Tom Cruise
- Cristiano Ronaldo
- Kevin Hart
- Ariana Grande
- Snoop Dogg
- Dwayne Johnson
- Nicole Kidman
Celebrity: Most Asked Australian Celebrities
- Steve Irwin
- Nicole Kidman
- Kylie Minogue
- Chris Hemsworth
- Robert Irwin
- The Kid Laroi
- Keith Urban
- Hugh Jackman
- John Farnham
- Jimmy Barnes
Sport: Most Asked About Sports
- AFL
- Rugby League
- Basketball
- Cricket
- F1
Sport: Most Asked About Australian Sports Teams
- Collingwood Magpies
- Brisbane Broncos
- Brisbane Lions
- Geelong Cats
- Adelaide Crows
- Sydney Swans
- Fremantle Dockers
- Hawthorn Hawks
- Carlton Blues
- Essendon Bombers
Music: Top 10 Songs
- APT., ROSÉ, Bruno Mars
- Golden, HUNTR/X (KPop Demon Hunters)
- Soda Pop, Saja Boys (KPop Demon Hunters)
- Your Idol, Saja Boys (KPop Demon Hunters)
- Takedown, HUNTR/X (KPop Demon Hunters)
- How It's Done, HUNTR/X (KPop Demon Hunters)
- What It Sounds Like, HUNTR/X (KPop Demon Hunters)
- Die With A Smile, Lady Gaga & Bruno Mars
- That's So True, Gracie Abrams
- Barbie Girl, Aqua
Music: Top 10 Artists
- Taylor Swift
- Bruno Mars
- The Wiggles
- ROSÉ (KPop Demon Hunters)
- EJAE (KPop Demon Hunters)
- HUNTR/X (KPop Demon Hunters)
- Ed Sheeran
- Rei Ami (KPop Demon Hunters)
- Audrey Nuna (KPop Demon Hunters)
- Eminem
Music: Top Five Albums
- The Rise and Fall of a Midwest Princess, Chappell Roan
- The Life of a Showgirl, Taylor Swift
- KPop Demon Hunters
- Folklore, Taylor Swift
- Reputation, Taylor Swift
Music: Most Requested Local Artists
- ROSÉ
- The Kid Laroi
- Kylie Minogue
- Hilltop Hoods
- John Farnham
Music: Top Tracks Featuring a Local Artist
- "APT." by ROSÉ, Bruno Mars
- "Dance Monkey" by Tones And I
- "Stay" by The Kid Laroi and Justin Bieber
- "Youngblood" by 5 Seconds of Summer
- "Number One Girl" by ROSÉ
General Knowledge: Popular Questions (no order)
- Population sizes: the world, Australia, New Zealand, United States, China, India
- Islamic prayer: "Next Islamic prayer" for Maghrib, Dhuhr, Asr, Fajr, and Isha, and specific prayer timings
- Election information across Australia and New Zealand
- Cooking times for health-conscious food: eggs, chicken, broccoli, sweet potato, salmon
- "How to cook for just yourself?"
- Sleeping help: "how to fall asleep?" and "how to fall asleep fast?"
- King's birthday date queries
- “Is tomato a fruit or a vegetable?”
- “How to solve a Rubik's Cube?”
Lists based on Australia and New Zealand customer interactions with Alexa from January 2025 – November 2025.
Media contacts
For more information, interview requests or images please contact amazondevices@decpr.com.au.
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