“ALEXA, HOW LONG DO YOU COOK AN EGG?” AMAZON REVEALS THE MOST ASKED QUESTIONS OF ALEXA IN AUSTRALIA 2024

SYDNEY, Australia – 10 December, 2024 – Alexa is always ready to help and has once again been on hand to answer the millions of questions posed by inquisitive Aussies. Revealed today are this year’s ‘Alexa’s Most Asked Questions’ covering an array of the hottest trends and topics from 2024.

Millions of interactions with Alexa take place everyday globally, with data revealing Aussies are four times more likely to ask Alexa to insult them than ask to be complimented Amazon data revealed Aussies are four times more likely to ask Alexa to insult them than ask to be complimented. So, it’s no surprise Alexa has kept customers entertained with some of the more common phrases uttered including “insult me”, “are we mates?” and “do something silly”.

Aussies’ penchant for a hot take and wise crack was evident this year, with keen uptake on the recently launched “Alexa, make it spicy” experience, which features fiery insults, twisted horoscopes, a fart gallery and bad beatboxing.

Customers also turned to Alexa for insights on general knowledge, with questions like “What is the value of Bitcoin?”, “How to cook for just yourself” and “How long do you cook an egg?” coming in as some of the most asked. Many Aussies appear to be seeking clarity on the capital city of Australia from Alexa too... time to brush up on geography with a little help from Alexa!

In the kitchen, Alexa is also helping customers to cook up a storm, with the smart assistant sous chef helping with recipes and cooking inspiration – in fact, the humble baked sweet potato was the most asked for recipe this year! Double chocolate mousse cake, pear and blue cheese tart, and vegan primavera pasta also made the list, as customers tried new things.

Celebrities piqued a lot of curiosity too, with Alexa users keen to learn more about their favourite famous faces, with Taylor Swift, Cristiano Ronaldo and Lionel Messi being the most asked about celebs in Australia.

In the year of the Era’s Tour, Taylor Swift reigned supreme, securing the number one spot as the most played artist via Alexa and Amazon Music. Aussies appear to be going cray-cray for Tay-Tay with some of the most asked Alexa questions centring around the popstar's height, age, net worth, love life, and most importantly, music. Taylor Swift dominated the Amazon Music charts taking the top spot in most requested album, artist and song, with ‘Shake It Off’ the most played song and ‘The Tortured Poets Department: The Anthology’ the most played album via Alexa and Amazon Music.

Away from the charts, sport-related requests are where Alexa scores big with questions on much-loved Aussie Rules Football. For Aussies, the most asked sport question was “What is the score in the AFL?”, while NRL score enquiries came in a close second. Customers were also keen to learn about their favourite athletes, with Cristiano Ronaldo and Lionel Messi coming in as two of the most asked about sports stars.

ENDS

You can find the full list of ‘Alexa’s Most Asked Questions’ in Australia and New Zealand for 2024 below:

Sport

1. What is the score in the AFL?
2. What is the score in the NRL?
3. When is the next NRL game?
4. When is the next AFL game?
5. What are the current standings in the AFL?
6. What's the Formula 1 update?
7. What is the National Hockey League scores?
8. What is the NBA score?
9. What is the cricket score?
10. How many medals does Australia have?

People

Height: “How tall is...”

1. Taylor Swift
2. Lionel Messi
3. Shaquille O'Neal
4. LeBron James
5. Cristiano Ronaldo
6. Simone Biles
7. Sabrina Carpenter
8. Stephen Curry

Age: “How old is...”

1. Taylor Swift
2. Donald Trump
3. Joe Biden
4. Cristiano Ronaldo
5. Charles III
6. Eminem
7. Mike Tyson
8. Lionel Messi
9. Justin Bieber
10. Olivia Rodrigo

Net Worth: How much is ... worth?”

1. Elon Musk
2. Taylor Swift
3. MrBeast
4. Cristiano Ronaldo
5. Jeff Bezos
6. Lionel Messi
7. Donald Trump
8. Bill Gates
9. Eminem
10. Michael Jordan

Spouses: “Who is ... married to?”

1. Eminem
2. Katy Perry
3. Taylor Swift
4. Ed Sheeran
5. Henry VIII
6. Justin Bieber
7. Elon Musk
8. Beyoncé
9. Donald Trump
10. Lionel Messi

Recipes: Top 10 recipes requested

1. Baked sweet potato
2. Double chocolate mousse cake
3. Sweet and sour lemon slice
4. Pear and blue cheese tart
5. Funfetti pancakes
6. Chilli con carne
7. Vegan primavera pasta
8. Olive and veggie puff pastry tart
9. Mango and chicken noodle salad
10. Banana bread

Most Asked Celebrities:

1. Taylor Swift
2. Cristiano Ronaldo
3. Lionel Messi
4. Elon Musk
5. Eminem
6. Michael Jackson
7. MrBeast
8. Charles III
9. Elvis Presley
10. Justin Bieber

Aussies and Alexa Fast Facts

• Australians are four times more likely to ask Alexa to insult them than compliment them - “Alexa, insult me”.
  • In the month of September, Australia ranked top by requests per user globally
  • The Australian team built the “insult me” Alexa experience, which was then replicated worldwide
• Alexa’s drag name generator is an Australian experience that was built for Mardi Gras – from names like Saucy Mornay to Mama Rosé – Alexa is not short on drag inspiration!
• Alexa has two Aussie accents to choose from, that are both well versed in a variety of “Aussie” terms/slang words – from Sparrow’s Fart to Parmi (controversial for Victorians), and even responds appropriately to “Alexa, play a banger” 
  • In fact, the Aussie male Alexa accent is one of the most popular globally!
• Alexa’s most popular hidden gem is “Alexa, do something silly” – a collection of self-pranks, “silly news” and impressions 
• Alexa’s beatboxing is a wonder to behold, and a very popular party trick - just say “Alexa, beatbox” 
• Aussies have executed 279 million routines on Alexa in the last 12 months, a number which has grown over 40% YoY 

Music

Most Played Album: The Tortured Poets Department: The Anthology by Taylor Swift

Most Played Songs:

1. Shake it Off, Taylor Swift
2. Cruel Summer, Taylor Swift
3. Believer, Imagine Dragons
4. Barbie Girl, Aqua
5. Love Story, Taylor Swift
6. Bye Bye Bye, *Nsync
7. Dance Monkey, Tones And I
8. Roar, Katy Perry
9. Espresso, Sabrina Carpenter
10. Sunflower, Post Malone & Swae Lee

Most Played Artists:

1. Taylor Swift
2. Eminem
3. Ed Sheeran
4. Olivia Rodrigo
5. Sabrina Carpenter
6. Billie Eilish
7. P!nk
8. Justin Bieber
9. Imagine Dragons
10. Dua Lipa

*All of the above is based on Australia and New Zealand customers interactions with Alexa from September 2023 – November 2024.

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For more information, imagery please contact amazondevices@decpr.com.au

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